A music label.
A publishing house.
A resurrection engine.

The Beings · Characters Craig has birthed

I don't build content.
I build characters.

Each one is a distinct frequency — some AI, some human, some both. None were built to chase a trend. They were built to stand the test of time. Built alongside real people. Given souls, not just prompts.

I went viral before there was a word for it. Now I'm building the next ones to outlast the word entirely.

15+

Books authored

10+

Characters built

Built to outlast the algorithm

These aren't avatars chasing virality. They're characters with a body of work behind them — and a future in front of them.

Craig + Kenny · The Collaboration

AI Babes

AI Babes

Craig and Kenny made this together. Craig used AI for his parts — the concept, the production architecture, the world-building. Kenny did what Kenny does: he sang, he performed, he brought the human thing that no machine can fake.

That's the real story of how AI and human can actually work together — not AI replacing the artist, but clearing the space so the artist can go deeper.

They Call Me Trinity

Coming Soon · Pure Human · No AI

They Call Me
Trinity

The first album under Kenny's actual name. Every voice he's ever been — Kenny Holland, My Name Is Nobody, SUNY, Jimmy Flinders, South Park Kenny — arriving home as one person.

"The self you're given. The self the world names. The self you choose to become."

Kenny McCormick IV · New Release

South Park Kenny

— Character, anonymity, and the self —

The Protocol · How I create

The birth cycle of a being.

Every character is built the same way — alongside people, never alone in a vacuum. The method is repeatable. The souls are not.

01

Conceive

Find the truth the character carries — not a trend, a frequency. Who are they? What do they refuse to be?

02

Build

AI for the architecture, human for the soul. Craig codes the world, the voice, the aesthetic, the worldview.

03

Embody

A real performer steps in. Kenny sings. The character stops being a prompt and starts being a person.

04

Release

Music, books, film, live rooms. The character enters the world across mediums — not a single post.

05

Persist

Built to outlast the algorithm. Depth compounds. Characters with a body of work don't burn out — they accumulate.

"I went viral before there was a word for it.
Now I build characters built to outlast the word entirely."

Sedona made the signal. Asheville gave it a home.

MUSIC YOU
CAN WALK
INTO.

Past N9NE is not only a record label. It is a living creative network—artists, stories, sound, land and people gathering in the same place at the same time.

Born in Sedona · Based in Asheville · Appearing anywhere

01

Shows

Live artists, unexpected collaborations and performances that do not stay inside one genre.

02

Pop-ups

Temporary worlds built inside galleries, shops, listening rooms, festivals and strange little corners.

03

Experiences

Music, story, film, art, wellness and conversation designed as one living transmission.

04

Retreats

Small gatherings in meaningful places—starting in the forests surrounding Asheville.

09

Secret shows

Unannounced rooms, limited invitations and locations shared only when the signal is ready.

Shows find the people who are paying attention.

Want the location before everyone else?

Join the signal for invitations, secret-show coordinates, pop-ups, retreats and one-night-only experiments.

Get on the list

PAST N9NE / BEYOND THE RECORD

GOD IS DOG

One very real dog. More than one way in.

Music is one way into a larger creative world. God Is Dog brings the personal book, an original animated film, and the Staying Project together around Lion Laguna.

Enter the whole universe

The book is personal. The film is not a biography. The Holy Howlers’ existing music remains part of the wider world—not a claim of a finished film soundtrack.

The listening room

The Architect

Digital Rose

Craig Rose
aka Digital Rose

Craig builds alongside artists and creators — books, signals, movements, brands, music. He uses AI as an instrument when it serves the work, and sets it down when it doesn't. The tool doesn't define the thing. The intention does.

Past N9ne is an artist's label — built entirely in service of the people making the work. The place where characters find voice, ideas find form, and artists find the space to finally be themselves.

Explore the Digital Rose universe →

The Artist

Kenny McCormick IV

Kenny McCormick IV

No AI. No avatars. Just Kenny — voice, character, story, and presence. He's spent years releasing music under different names: Kenny Holland, My Name Is Nobody, SUNY, Jimmy Flinders, South Park Kenny.

Past N9ne was built with one quiet goal: give Kenny the room to finally just be Kenny. That album — They Call Me Trinity — is coming.

kennymccormickiv.com →

The wider build

A crew, not a content factory.

The proposed operating collaboration brings David Dame, Craig Rose, Guy Rocourt, Brandon Stewart and Sean Dame together across the core companies. The shared creative team is Patricc Reed / Post It Pat, Jackson Averett, Jamie Tanzer and Joda Williams. Kenny McCormick IV is the featured artist and collaborator across the creative work.

Craig Rose / Digital Rose

He builds alongside people.

Books, signals, movements, brands, music. AI when it serves. Human when it doesn't. Always in service of the work.

01

AI is an instrument.

Not a replacement. Not a shortcut. Craig uses it the way a guitarist uses a pedal — to shape the signal, not fake the feeling.

02

The artist stays sovereign.

When Kenny sings, Kenny sings. No AI touches the voice. The human brings what the machine can never fake.

03

The label was a gift.

Past N9ne was built to give Kenny the container to finally stop hiding behind characters and just be himself.

"Digital Rose is what happened when I stopped asking if the machine had a soul — and started asking if I still did."

Read the full manifesto →
The Signal Jukebox

Digital Rose · Craig's AI Music Project

The Signal Jukebox

Craig fed live spoken transmissions into AI overnight. By morning: a 14-track album. This is what Craig's AI work looks like — a human signal, run through a new instrument.

"The machine is not the message. The signal is."

Dreams of Violets

Film · Why We're Paying Attention

Dreams of Violets

This film is on our radar and it deserves yours. Read why at digitalrose.ai.

Past N9ne · Asheville, North Carolina

CAMP MARY

Shope Creek Wilderness · August 2026

Sedona has always been the soul of Past N9ne. Now its sister city — Asheville, North Carolina — is home to Camp Mary: a small-group wilderness gathering on 100+ acres of Shope Creek land, where artists, seekers, and interesting people come together with no agenda and no pitch decks.

Craig built this the way he builds everything — not for the masses, not for optics. For the people who are ready. First the special gathering. Then the documentary. Then we launch.

"People change when they gather in meaningful places."

THE FIELD

Harmonic Egg · Ajna Light · Frequency experiences

THE LAND

Forest Floor · Tracking · Fire · Water · Creek

THE ARTISTS

Live music · Painting · Campfire storytelling

COMMUNITY

Shared meals · Real conversations · 6–12 people

AI Prophets — The Last President album artwork

AI PROPHETS

THE LAST
PRESIDENT

(Final Transmission)

We tell the story before CNN.
Before the headlines.
Before the speaker speaks.

Prediction? Coincidence? Or consequence?

AI PROPHETS has released "The Last President (Final Transmission)," an immersive spoken-word cinematic rock experience inspired by forgotten literature, humanity's fascination with prophecy, and the recurring cycles of history.

Framed as a recovered transmission from the archives, the project explores timeless questions:

  • What happens when people search old books for tomorrow's headlines?
  • Does history repeat — or do people repeat history?
  • Is artificial intelligence predicting the future, or simply reflecting humanity back to itself?

The work intentionally blurs the line between myth, symbolism, technology, and storytelling. Rather than offering answers, it invites listeners to wrestle with questions that have echoed through every generation.

The transmission was creatively timestamped July 16, 2023, at 3:33 PM EST, before a widely anticipated presidential speech, reinforcing the project's central artistic device: preserving a moment before public narratives take shape.

Not journalism. Not historical fact. Not political endorsement.

It is a work of speculative art that examines leadership, power, prophecy, perception, and the human tendency to search for meaning during moments of uncertainty. The album asks listeners to consider whether the phrase "the last president" represents a single individual, the symbolic end of a political era, or the universal truth that every age eventually gives way to another.

Closing Transmission

"Governments rise. Governments fall.
Algorithms learn. Empires fade.
Truth survives."

— AI PROPHETS

"The machine doesn't choose. It reflects."

"Past N9ne isn't a label.
It's a resurrection engine."

Craig builds the world. Kenny inhabits it.
Every project is a different frequency of the same signal.

These are Craig Rose's personal creative projects—the source signal, not separate Past N9NE operating companies or investment vehicles.